Public Relations means reputation management, which has never been more important than now. A permanent internet connection requires an instant response in the 4.0 Industrial Revolution when it comes to online and offline presence for your brand or as a public figure.
Think of Public Relations as a more general endeavour in comparison to advertising. Advertising features a product or a promotion for a certain organization or brand, it is a genuinely persuasive approach ordered and labelled as such, whereas PR is rather concerned about the category a product belongs to.
As an example, an e-bike brand running a Public Relations campaign is beneficial to all the other players in the market, because it educates the population in certain areas.
At the beginning of the 20th century, Edward Bernays, considered one of the fathers of modern PR, was asked to increase bacon sales. And what he did was emphasize the importance of breakfast and reiterate the scrambled eggs with bacon recipe.
Public Relations are a long-term endeavour. It requires patience, perseverance, consistency and, sometimes, stoicism. It also requires a number of communications tactics such as:
PR means gaining publicity, free media, with a newsworthy activation that makes journalists, key opinion leaders, influencers and other stakeholders speak about your brand. The most frequent Public Relations contexts are:
Romania, Hungary, Czech Republic, Poland, Slovakia.
Norway, Sweden, Denmark, Finland.
We are using and building state-of-art technology to enhance creativity
We promote alternative means of transport and IoT in order to achieve sustainability
Lifelong learning is our aim, so we paired with universities and NGOs to promote education
TV, print media, online media
in tech and bicycle dedicated media outlets
on Facebook, Instagram, LinkedIn, Twitter