Increased demand for high-paid wages, high competition in the market for highly specialized professionals and short professional life-span determine companies to take the Employer Branding strategy seriously.   

Finding the right balance between financial remuneration, insightful work experience, compensation and benefits, from medical insurance to wellness subscriptions, may be challenging for HR professionals and managers.   

In a highly competitive job market, talents are difficult to attract and retain. Employees seek meaningful work and pay attention to the employer’s sustainability and responsibility. In this context, companies must offer a proper work environment, fulfilling perspectives of career paths, while staying competitive in the market.