Entrepreneurship & Innovation Masterclass, held by Lavinia Iancu!
Founded in 2018, SUSTENOBIL PR/ODUCTION supports innovative and sustainable initiatives in the creative and cultural industries by providing communication services, facilitating access to education and training programmes and sheltering audio-video production.
Agenda
of the day
The Entrepreneurship & Innovation Masterclass comprises 7 intensive and interactive lessons:
- Introduction to entrepreneurship & innovation
- Designing and positioning innovative products
- Defining the customer avatar
- Market research and competition analysis
- Drafting the marketing mix and plan
- Prepare a budget for an innovative business
- Pitching an innovative business
Who can take part in the Entrepreneurship & Innovation Masterclass?
Anyone eager to learn and apply new concepts, regardless the occupation: start-uppers who want to refine their work and collect honest feedback from the community and experts, students at university who want to start their business, employees who want to apply intrapreneurially concepts within the organisation or who want to make the transition to entrepreneurship
Ability
the participants will acquire
After attending the Entrepreneurship & Innovation Masterclass, the participants will be able to:
- Draft a feasible business plan
- Design an MVP
- Prepare a go-to-market strategy
- Brainstorm
- Draw a mind map
- Imply Design Thinking techniques
- Define a business model canvas
- Define a LEAN canvas
- Define the user-journey
FAQ
Most frequent questions and answers
The minimum recommended duration is 8 hours to go in-depth into the concept and apply the acquired notions.
The masterclass will take place offline at the company’s headquarters and in mutually agreed-upon co-working spaces, and it can also be organized online.
The Entrepreneurship & Innovation Masterclass can take place at companies’ convenience for internal masterclasses, and enrolments are open for weekend classes.
About the trainer
Lavinia Iancu is a PR/OJECT MANAGEMENT professional with +10 years of experience. Lavinia is the Founder and CEO of SUSTENOBIL PR/ODUCTION, an agency focused on sustainability and technology, and ReFEEL Solutions, Inc., the same day door 2 door delivery solution showcased at the Romanian Shark Tank TV show on PRO TV in 2020 and awarded with Biz Sustainability Awards for Digital Innovation in 2021.
Over the years, Lavinia Iancu has been working for top-leading multinational companies, awarded PR agencies and mass media for brands like Carrefour, Gillette, Electronic Arts, Altex, Media Galaxy, Radio Guerrilla and Serial 1, powered by Harley-Davidson, providing PR/OJECT MANAGEMENT services in 9 countries from Central and Northern Europe, contributing to branding and rebranding 360° communications campaigns.
Since 2021, Lavinia Iancu has been a PhD candidate and a Teaching Assistant at The Bucharest University of Economic Studies and The National University of Political Science and Public Administration in Bucharest, where she delivers the Entrepreneurship (& Innovation) seminar and course. In less than 1 year, she has delivered over 500+ training hours with the two universities and within StartUPT, Innotech Student funded project held at Politehnica Timișoara University.
