BTL Campaigns

BTL or Below the Line defines UN/Conventional marketing techniques that engage brand’s audience in meaningful conversations. Interactive, innovative and rather small-scale and narrow-targeted campaigns, BTL significantly increases customer loyalty through a fusion between 2D, 3D and digital assets. 

BTL marketing must come as a natural association in-line with your brand positioning and conveys your key message among the targeted audience. 

What tactics can be used for BTL marketing?

Special events

  • Sponsored events 
  • Conferences 
  • Concerts 
  • Business Meet-ups 
  • Brand activations  
  • Sampling campaigns 
  • Flash mobs

Special projects

  • 3D printing for displays 
  • Indoor/Outdoor pop-up stands 
  • Gimmicks 
  • Props 

Why use BTL Campaigns?

Using BTL campaigns, will help your brand to be...


Stand out of the crowd and reach new audiences


Create out of the ordinary experiences


User-generated content and free publicity

Out of the box

Bust the clichés in your domain and beyond


Overcome the 3-sec attention span era


Creative ideas that spread the word of mouth

Fill in the communication brief and let’s design creative projects to enjoy today. And tomorrow!


Phone: + 4 072 649 00 45
WhatsApp: + 4 072 649 00 45
7 Gheorghe Petrașcu St, Bucharest
MON-FRI 09:00 - 17:00