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BTL Campaigns

BTL or Below the Line defines UN/Conventional marketing techniques that engage brand’s audience in meaningful conversations. Interactive, innovative and rather small-scale and narrow-targeted campaigns, BTL significantly increases customer loyalty through a fusion between 2D, 3D and digital assets. 

BTL marketing must come as a natural association in-line with your brand positioning and conveys your key message among the targeted audience. 

What tactics can be used for BTL marketing?

Special events

  • Sponsored events 
  • Conferences 
  • Concerts 
  • Business Meet-ups 
  • Brand activations  
  • Sampling campaigns 
  • Flash mobs

Special projects

  • 3D printing for displays 
  • Indoor/Outdoor pop-up stands 
  • Gimmicks 
  • Props 

Why use BTL Campaigns?

Using BTL campaigns, will help your brand to be...

Unique

Stand out of the crowd and reach new audiences

Memorable

Create out of the ordinary experiences

Newsworthy

User-generated content and free publicity

Out of the box

Bust the clichés in your domain and beyond

Impactful

Overcome the 3-sec attention span era

Cost-effective

Creative ideas that spread the word of mouth

Fill in the communication brief and let’s design creative projects to enjoy today. And tomorrow!

Contact

Phone: + 4 072 649 00 45
Email: mail@sustenobil.ro
WhatsApp: + 4 072 649 00 45
7 Gheorghe Petrașcu St, Bucharest
MON-FRI 09:00 - 17:00